The State of J. Crew
Sweater || Skirt (similar) || Heels || Clutch || Earrings
Last week, the world of preppy and classic style had some pretty big news with J. Crew officially filing for Chapter 11 bankruptcy. In all honesty, this didn’t come as a huge surprise to me. The brand that I’ve loved for so long has been on rocky ground for the past few years, and the current global situation didn’t help. Right now, it’s really important to remember that bankruptcy doesn’t mean a company will liquify and vanish. It’s a time for the company to reconfigure their finances and I’m hopeful that J. Crew will stand the test of time.
Many have pointed the finger at J. Crew taking a step away from their once preppy persona for an image that is trendier and more fashion forward. I have a few thoughts on this. One, it’s only natural for companies to change over the course of time. Expecting them to remain stagnant is incredibly unrealistic. My favorite example is the story of Abercrombie and Fitch. Originally opening in 1892, it was a favorite shopping destination for President Teddy Roosevelt and author Ernest Hemingway before their safari expeditions. That’s a long cry from their current style, showing how drastic companies changes can be.
The other thought I have… Those preppy pieces never really went away. Every time I shopped online with J. Crew or went into one of their stores, I saw so many preppy pieces that I loved. They may not be the first thing you see or prominently displayed in the windows, but they’re still available! If you took a look into my closet right now, it’s literally filled with J. Crew and J. Crew Factory pieces that will always be classic. They have and will continue to be my number one source for closet staples.
I have the opportunity to think about J. Crew as both a consumer and style blogger. Also last week, J. Crew halted their affiliate policy that so many bloggers took advantage of. Truthfully, I was a little disappointed because I’ve been able to make a tiny commission by sharing my favorite J. Crew pieces with this program. It was also easy to share my looks over different channels and see what you’re interested in. Since J. Crew has been one of my favorite stores, long before this blog began, it would be incredibly disingenuous of me to simply stop shopping there just because of this policy change.
After thinking it over, I quickly made the decision that authenticity will always trump commission. I will continue to shop at J. Crew, along with their other brands, and share my favorite finds. As a teacher, I think their pieces are incredibly work friendly, but still fun and youthful for everyday. Going into summer, I see no less then a dozen things that I’m just in love with! Maybe it’s a sign of the company going back to their preppy roots? Only time will tell!
So there you have it. The state of J. Crew is currently up in the air and I would love to know your thoughts! Will you continue to shop there or are you going to find alternative pieces elsewhere. I hope the company uses this time to refocus and make the right decisions as they reset their priorities.
Love from Florida,
Katie
As always, thanks for stopping by! To keep up with all things about the Sunshine State, be sure to visit my exclusive Florida page, here.